{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

{Hermès' Success Has Actually Been Driven by Shortage

While a lot of deluxe brand names drive direct exposure with social networks advertising, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't altered much in years; it does not have TikTok, and does not give stars cost-

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